When I first began working with Full Clarity they needed help to build the brand and create an identity that could be applied throughout their entire business from sales and marketing pieces to digital assets and workshop tools. I created a visual language that encapsulated their values and demonstrated their experience and maturity working on projects and their professionalism across the whole end-to-end process.
I created a number of illustrations and iconography to use across the various channels and helped to shape the way we presented our findings and research to stakeholders. The overarching idea was to grow confidence in the brand and communicate often complex ideas in a way that was easy to digest and understand for our various audiences.
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