ITV, the UK’s largest commercial broadcaster hired Full Clarity to lead the UX strategy for the digital transformation of ITV’s advertising business. Planet V, the focus of this engagement, is a marketplace for agencies and brands to plan premium video ad campaigns on a range of broadcast platforms. It is the UK’s second-largest video ad platform behind Google, and 95% of ITV’s digital ad inventory is now booked through Planet V. Consequently, this project was a critical commercial priority for the organisation.
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