Nordoff Robbins is an established music therapy charity with an important history and proven scientific research to support the work they do. With the rise in continued success from charities such as War Child and Teenage Cancer Trust vying for market share it was decided that they needed to take a serious look at their brand and create something new and engaging. I really wanted to create something that was modern and fresh and a celebration of what they did. I knew that we could tier the different levels of information and so focused on the core messaging and headlines to engage to various audiences.
It was an involved conceptual process looking at the nature of music and the impact it has on people’s lives. The designs really encapsulated this energy with waveforms and motion to create a fun dynamic edge to their brand and helped make their campaigning and fund raising a real success.
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