SimplyPhi is a market leading, real estate and technology service provider to Public Sector Organisations and Real Estate Investors who strive to help solve the social housing crisis in the UK. They simplify the complex process of identifying, buying, selling, renting and renovating housing.
 
They had a functioning housing portal, Iris 1.0, covering property acquisition, rental, renovation and the asset management process; it was a complex, multi-faceted system. Although the original portal was an impressive build, it had been created internally and had grown organically. Full Clarity were hired to provide an end-to-end service design audit looking at where we could improve usability, streamline processes and address friction and pain points.
 
MY ROLE INCLUDED
 

• Sketching and Wireframing
• UX/UI design
• Data visualisation
• Illustration and iconography
• Branding